Work we’ve done
Explore our case studies
Quayside Clothing: Scoping the market
Quayside Clothing set a bold target to double its business size within two years. To support this, Clusters provided fresh market and customer intelligence, shaping Quayside’s growth strategy. This approach attracted several new enterprise customers and boosted revenues by up to 80%. Find out more
Vision Express: Advertising & brand tracking study
In a competitive market, Vision Express needed reliable ongoing insight into customer perceptions. Since 2010, Clusters has run a regular brand and advertising tracking study. The tracker is used by the Vision Express marketing team to aid strategic decisions and give a voice to optical customers. Find out more
MBC: Growing viewing share
MBC Group aimed to increase TV viewing share and grow revenues. Utilising Clusters' segmentation of viewers in key territories, they tailored their marketing and optimised programming and scheduling. This strategic intelligence enhanced the effectiveness and visibility of MBC's research team. Remarkably, in just three months, MBC achieved a growth in audience of over 25%. Find out more
Institute of Directors: Price and proposition testing
Due to growing competition, IoD wanted to look into how they could grow their business and attract new members. They’d devised three membership packages and wanted to discover how attractive these different membership options were, and whether they needed refining. Find out more
Chello Multicanal: Viewer segmentation
In a turbulent market, Chello Multicanal enhanced its TV viewing share by employing Clusters' annual segmentation of viewers, which improved their programming and marketing strategies. This approach increased visibility and effectiveness, enabling them to outperform competitors and maintain a stable share over three years. Find out more
Turner: TV audience reporting
Clusters revolutionised Turner's monthly reporting for kids TV channels by developing an automated system that merged TV and net ratings with diverse local reports into a unified EMEA dashboard. This significantly reduced reporting time by more than half and enhanced data usability and flexibility. Find out more
Discovery Poland: Portfolio optimisation
Discovery Poland wanted to gain a better understanding of their audience in order to optimise their portfolio, in particular looking to buy new channels that were outside their usual genres. Where Discovery was traditionally a set of factual channels, they were now looking to introduce lifestyle and sports channels. They … Find out more
FWD Insurance: Customer segmentation
FWD set out to change the way people feel about insurance. The Asia insurance market is crowded so precise targeting is critical: the right people with the right brand proposition, products, services and communications. Find out more
Companies we’ve helped grow
WHY CHOOSE US AS YOUR MARKET RESEARCH AGENCY?
We'll give you more accurate insights
We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.
We'll keep the focus on people
While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.
We'll make it easy to take action
Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.
GET IN TOUCH
Email us: hello@clustersinsights.com
Call us: +44(0) 20 3950 6624
Find us: 85 Great Portland Street, First Floor, London, W1W 7LT
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