Validating a smart fitness innovation across the UK & US
Clusters partnered with a health technology innovator to assess the commercial potential of a new connected fitness product and companion app across the UK and US.
Read our case studies
Driving growth in a competitive cruise market through segmentation
Clusters partnered with a leading international cruise brand to develop a segmentation-led growth strategy across the UK and Germany.
Using consumer segmentation to accelerate European growth
Clusters partnered with a leading international baby products brand to support its European growth strategy.
Testing health app propositions to maximise market reach
Clusters partnered with a health innovation organisation to evaluate four new health and wellbeing app concepts prior to launch.
Building a segment-driven strategy in a competitive automotive market
Clusters partnered with a leading automotive parts and accessories retailer to develop a fully segment-driven UK growth strategy across online and in-store channels.
Quayside Clothing
Quayside Clothing: Scoping the market
Clusters supported Quayside Clothing in identifying new growth opportunities through targeted market intelligence designed to strengthen positioning in a competitive ecommerce landscape.
Vision Express
Vision Express: Advertising & brand tracking study
Clusters supported Vision Express with an ongoing brand and advertising tracking programme designed to provide continuous visibility of customer perceptions in a highly competitive market.
MBC Group
MBC: Growing viewing share
Clusters supported MBC Group in strengthening viewing share and reinforcing its market leadership through a detailed viewer segmentation across key territories. The project provided a clear understanding of how and why audiences engage with different channels, helping teams optimise programming, scheduling and marketing decisions while reducing internal channel cannibalisation.
Institute of Directors
Institute of Directors: Price and proposition testing
Clusters supported the Institute of Directors in reshaping its membership offer through pricing and proposition testing designed to identify the most compelling packages and optimal price points. Building on earlier strategic research, the study explored how current and prospective members responded to different membership propositions and what they considered fair value.
Chello Multicanal
Chello Multicanal: Viewer segmentation
Clusters supported Chello Multicanal in strengthening its competitive position within a challenging pay TV market by delivering a detailed, behaviour-led viewer segmentation. The work provided a consistent framework for understanding how audiences consume content across channels, genres and time slots, enabling clearer brand differentiation and reducing internal channel cannibalisation.