As insight experts, we meticulously select the most appropriate methodology for each project, employing our diverse range of quantitative research methods and techniques.
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Make data-driven decisions with quantitative research
While qualitative research dives deeply into understanding thoughts and emotions, quantitative research quantifies data, transforming observations into numerical form for accurate analysis and forecasting.
At Clusters, we provide quantitative market research services designed to enhance your understanding of your audience’s attitudes and behaviours on a large scale. By integrating this with qualitative market research, we offer a comprehensive insight — combining in-depth understanding with robust analytics from a substantial respondent base.
Want to learn more about your audience? Contact Clusters to learn more about our range of qualitative and quantitative research services.
Market sizing
We use several techniques to evaluate the size of a market. Taking a top-down approach we start with a large market size and progressively narrow it down based on relevant factors, utilising secondary research such as industry reports or government data.
Alternatively, there’s the Bottom-Up Approach – aggregating data from individual customers or segments to estimate overall market size, utilising primary research such as surveys, interviews or focus groups.
Alongside this, we employ market sizing models including Total Addressable Market (TAM), Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM).
Combining data for maximum results
We utilise the extensive expertise across our agency to design specific and strategic tactical plans for your business. By taking into account the wider market and competitive landscape, we deliver actionable recommendations that will positively impact business results.
Our experts combine primary research data with other data sources, leveraging a comprehensive range of data and research to scope out different markets. We also take additional steps to validate our assumptions and estimations to ensure they’re robust and in line with industry projections.
We can support our quantitative research projects with market and cultural insights to understand how consumer behaviours are changing these landscapes.
Online surveys
We design online surveys to gather robust real-time data samples from the UK and international markets for your business. These surveys can incorporate audio, visual or video stimuli and are compatible with mobile devices. We can also target more than one group in a single survey to maximise effectiveness, ensuring that the results we deliver are insightful and meaningful for marketing professionals.
Cross-tabulation, data modelling and statistical analysis then helps us to gather key insights from a data set – providing your business with the insights you need to make data-driven decisions.
Why choose Clusters for quantitative research?
Built on smarter foundations
All of our services are based on proprietary analytic approaches and algorithms which we believe deliver sharper, more accurate and actionable insights for our clients, to help drive business growth.
Long-lasting Partnerships
The proof is in our client relationships. The majority of our clients have worked with us on multiple projects, across multiple teams, meaning we build long and meaningful relationships with them.
We’ve worked with our longest-standing client for over 14 years.
Confidence in the numbers
Our proprietary AI algorithms are rigorous and objective, delivering results with over 95% accuracy.
Quality in, clarity out
We employ a rigorous set of data relevance techniques to ensure that we’re getting the right data and therefore, the right answers.
Designed around you
All of our projects are bespoke: tailored to fit our client’s needs, business objectives, timelines and budgets.
Insight you can use
Our outputs are also designed specifically for each client and can be adapted to your specifications
Expert quantitative and qualitative research
Combining quantitative and qualitative research offers a comprehensive view of your audience’s actions and the motivations behind them. Qualitative research allows you to test and deeply understand a hypothesis, which you can then expand upon and validate by collecting robust statistical data through quantitative analysis.
Clusters delivers both qualitative and quantitative market research services, equipping your brand with the essential insights to progress. Contact our team today to discover how we can help.
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Quantitative research insights
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CRM systems are rich in transactional data, but they rarely explain the “why” behind customer behaviour. By combining this data with targeted research, businesses can uncover motivations, identify meaningful segments, and turn raw data into actionable insight that drives smarter growth.
Why upgrading existing customers is often harder than winning new ones
For many organisations, the most significant commercial opportunity sits within their existing customer base, rather than with new prospects. These are customers who already trust the brand, already use the product, and already have an established relationship.
Why pricing decisions go wrong (and it’s rarely about the number)
Most businesses know their costs, understand their margins and have a sense of what competitors are charging, yet pricing still ends up being one of the most debated and uncomfortable parts of launching or refining a product or service.
Brand love vs brand habit – and why it matters
“Brand love” is a phrase that comes up a lot in marketing when talking about consumer loyalty. It’s the idea that if customers feel strongly about your brand, they’ll keep coming back. However, when you look at how people actually behave, loyalty isn’t as simple as just loving a brand.