When should you conduct market research?
15 July 2026Many businesses associate market research with launching a new product or service, but in reality, it can provide value at every stage of a business' journey.
analytics
19 March 2026
How to turn CRM data into real customer insight
CRM systems are rich in transactional data, but they rarely explain the “why” behind customer behaviour. By combining this data with targeted research, businesses can uncover motivations, identify meaningful segments, and turn raw data into actionable insight that drives smarter growth.
26 February 2026
Why upgrading existing customers is often harder than winning new ones
For many organisations, the most significant commercial opportunity sits within their existing customer base, rather than with new prospects. These are customers who already trust the brand, already use the product, and already have an established relationship.
19 February 2026
Why pricing decisions go wrong (and it’s rarely about the number)
Most businesses know their costs, understand their margins and have a sense of what competitors are charging, yet pricing still ends up being one of the most debated and uncomfortable parts of launching or refining a product or service.
12 February 2026
Brand love vs brand habit – and why it matters
“Brand love” is a phrase that comes up a lot in marketing when talking about consumer loyalty. It’s the idea that if customers feel strongly about your brand, they’ll keep coming back. However, when you look at how people actually behave, loyalty isn’t as simple as just loving a brand.
4 February 2026
Winning the right customers through segmentation (B2B edition)
In B2B markets, it’s easy to assume that most buyers are broadly similar. After all, they’re all businesses, they all want their payments to work reliably, and they all talk about security, efficiency and value in a similar way.
4 December 2025
Making research more human through qualitative insight (video)
Quantitative research can transform how organisations understand their markets. It provides scale, identifies patterns, and helps teams prioritise where to invest.
13 November 2025
Introducing Insight Sprint: Fast, focused research for decisions that can’t wait
We know from speaking with our clients that marketing teams are under pressure to deliver answers quickly; budgets are tighter, and timelines that used to stretch over months are now measured in weeks. Yet the need for…
2 October 2025
From “Stand and Stir” to scroll and stream – Cooking shows are fading from TV but thriving online
Television used to be the place where Britain fell in love with food. From the boisterous charm of Keith Floyd to the reassuring presence of Delia Smith, TV chefs were more than presenters – they were household names.
11 September 2025
Skycards hits turbulence by overlooking what its players valued most
Skycards, a mobile game from Flightrader , launched initially in December 2024 and quickly built a loyal following. The concept was refreshingly simple: track real aircraft, add them to your collection, and enjoy the…