“Brand love” is a phrase that comes up a lot in marketing when talking about consumer loyalty. It’s the idea that if customers feel strongly about your brand, they’ll keep coming back. However, when you look at how people actually behave, loyalty isn’t as simple as just loving a brand.
There is nothing quite like seeing pictures from a friend or family member’s cruise holiday to inspire someone to book a break of their own. Word of mouth marketing like this has always been essential for the travel…
Over the past few years there has been much discussion over the ‘death of the TV’ linked to busier lives and in particular to increased use of different, especially mobile, viewing devices. Although individuals can now…