Investing in market research can help businesses reduce risk, understand customers, validate ideas and make better strategic decisions. However, not all market research projects are the same, and choosing the right approach or the right research partner can make a significant difference to the quality of the insights you receive.
A £3 pastry, an extremely expensive smoothie, a scented candle you didn’t need, but definitely wanted – these small purchases, spontaneous and emotionally charged, are fuelling what’s become known as little treat culture…
Want to know what it is like working for a market research agency in the heart of London? Well, you’re in luck….
Over the past few years there has been much discussion over the ‘death of the TV’ linked to busier lives and in particular to increased use of different, especially mobile, viewing devices. Although individuals can now…