Driving growth through segmentation (automotive edition)
11 June 2026Buying a car is one of the biggest purchasing decisions most consumers make, but the factors that influence that decision are rarely the same from one customer to the next.
consumer insights
14 May 2026
Is convenience becoming a stronger driver than price?
Discussions around consumer behaviour always tend to position price as the dominant factor in decision-making. Particularly during periods of economic pressure, the assumption is usually that people will always move towards the cheapest option available.
29 April 2026
Why customers don’t switch (even when better options exist)
It’s a common assumption that if a better product or service exists, customers will naturally move towards it. Yet in practice, that rarely happens as easily as expected.
23 April 2026
How fuel uncertainty is reshaping summer travel plans
Rising fuel costs and travel uncertainty are reshaping summer holiday behaviour. Rather than cancelling plans, consumers are becoming more cautious; prioritising flexibility, reliability, and control over aspiration, with a shift towards later bookings and lower-risk travel options.
16 April 2026
Why interest doesn’t always turn into demand
Positive early feedback can create a false sense of demand. While interest signals potential, it often sits at the top of the funnel. Understanding what drives real action (and where hesitation emerges) is key to turning ideas into commercially viable opportunities.
9 April 2026
Why innovative products fail without the right audience and pricing
Innovative products rarely fail because of the idea itself. More often, success depends on aligning the right audience, clear proposition, and effective pricing. Without this alignment, even strong concepts can struggle to convert interest into real demand.
2 April 2026
Why targeting everyone is costing you growth
Trying to appeal to everyone often leads to diluted messaging and missed opportunities. By identifying and prioritising high-value audiences, brands can focus their strategy, improve relevance, and unlock more efficient, sustainable growth.
26 March 2026
What shoppers are prioritising for Easter 2026
Easter 2026 reveals a more intentional shopper; balancing value with selective indulgence. Consumers are still spending, but they are more considered, seeking products that feel genuinely worth it while showing a growing appetite for innovation that the market is not fully meeting.
19 March 2026
How to turn CRM data into real customer insight
CRM systems are rich in transactional data, but they rarely explain the “why” behind customer behaviour. By combining this data with targeted research, businesses can uncover motivations, identify meaningful segments, and turn raw data into actionable insight that drives smarter growth.
13 March 2026
Why premium travel brands often misjudge their audience
Many premium travel brands assume they understand their audience, but internal assumptions often miss the mark. True “premium” appeal is driven less by luxury features and more by emotional needs, identity, and market-specific expectations, making robust audience insight essential to effective positioning.