Driving growth through segmentation (automotive edition)
11 June 2026Buying a car is one of the biggest purchasing decisions most consumers make, but the factors that influence that decision are rarely the same from one customer to the next.
Buying a car is one of the biggest purchasing decisions most consumers make, but the factors that influence that decision are rarely the same from one customer to the next.
Trying to appeal to everyone often leads to diluted messaging and missed opportunities. By identifying and prioritising high-value audiences, brands can focus their strategy, improve relevance, and unlock more efficient, sustainable growth.
The global economy is feeling the ripple effects of US tariffs, with the UK automotive sector among those caught in the storm. The long-term ramifications of the proposed 25% tariff on car imports from the UK to the US…
When it comes to luxury cars, a brand’s emblem is more than just a badge - it's a symbol of prestige, performance, and heritage. So, when Jaguar recently unveiled its latest rebrand , it wasn’t just the logo that…
In today’s dynamic world, the demand for cars is increasingly susceptible to changing consumer needs because of people's diverse and ever-changing lifestyles. Our latest research explores emerging trends in the consumer…
Triggered by the accelerated rise of new technologies, digitisation, automation and the emergence of new business models as a result of changing consumer preferences, the automotive industry is being revolutionised.…
What does it mean having a disruptive business strategy? ‘Disruptive’ is a current buzzword that technologists and marketers use excessively.