Driving growth through segmentation (automotive edition)
11 June 2026Buying a car is one of the biggest purchasing decisions most consumers make, but the factors that influence that decision are rarely the same from one customer to the next.
automotive insights
2 April 2026
Why targeting everyone is costing you growth
Trying to appeal to everyone often leads to diluted messaging and missed opportunities. By identifying and prioritising high-value audiences, brands can focus their strategy, improve relevance, and unlock more efficient, sustainable growth.
15 April 2025
Driving change: How tariffs and consumer sentiment are impacting the UK’s electric vehicle market
The global economy is feeling the ripple effects of US tariffs, with the UK automotive sector among those caught in the storm. The long-term ramifications of the proposed 25% tariff on car imports from the UK to the US…
28 November 2024
Why mass disapproval of Jaguar’s bold rebrand doesn’t matter
When it comes to luxury cars, a brand’s emblem is more than just a badge - it's a symbol of prestige, performance, and heritage. So, when Jaguar recently unveiled its latest rebrand , it wasn’t just the logo that…
6 June 2023
What can automotive market research tell us about age demographics?
In today’s dynamic world, the demand for cars is increasingly susceptible to changing consumer needs because of people's diverse and ever-changing lifestyles. Our latest research explores emerging trends in the consumer…
9 May 2023
How has the automotive industry changed in recent years?
Triggered by the accelerated rise of new technologies, digitisation, automation and the emergence of new business models as a result of changing consumer preferences, the automotive industry is being revolutionised.…
5 May 2016
How to create a disruptive business strategy
What does it mean having a disruptive business strategy? ‘Disruptive’ is a current buzzword that technologists and marketers use excessively.