Concept testing sounds fairly straightforward; you have an idea, you show it to some potential customers and you ask what they think. If the response is positive, then surely you’re onto a winner? However, to get this research right, there's a fair bit more to consider.
Every January, many people set out with the best of intentions. This often includes promises such as spending less, eating better, or joining the local gym.
Most businesses like to think they know their market. After all, every new product or service is built on some understanding of who it’s for – a gut feeling, a sales lead, or years of experience.
A recent article has shone a light on a fundamental shift in how people access and act on information, and how AI is changing consumer behaviour when it comes to search. At Clusters, we’ve been following this shift…
With people in the UK set to make over 92 million outbound trips across 2025 , the travel industry shows no sign of slowing down. Yet there is one thing we can be certain of; travel is never one-size-fits-all.
What is customer journey mapping? Customer journey mapping is the process of visualising every step a customer takes when interacting with your brand, from first awareness to long-term loyalty.
Jet2’s slogan “Nothing beats a Jet2 holiday” which first launched in December 2022 was originally intended to make you think of carefree sunshine and idyllic escapes. But this summer, something unexpected happened.
A recent article by LBBOnline exploring the missteps of FIFA’s new Club World Cup offered an insightful view into how even the biggest brands can get it wrong when they forget their audience. The event may have been…
Even if you know your market well, it’s easy to miss things. Most businesses have a general idea of who their customers are – but when it comes to driving real growth, the broad picture sometimes isn’t enough.
When it comes to financial services, one size rarely fits all. Consumers come with a wide range of attitudes, habits and expectations – especially when it comes to how they manage their money.