For years, most conversations around AI have focused on productivity; how quickly it can generate content, automate tasks or answer questions. What’s becoming more interesting now is how AI is starting to influence consumer decision-making itself.
If you’ve spent any time on LinkedIn lately, you might have noticed that a lot of organisations suddenly seem to be “AI-first”. We can see universities launching AI degrees, tech companies weaving AI into their value propositions, and professional bodies talking about how AI will reshape entire industries.
As 2025 draws to a close, it’s tempting to look for a single defining trend for the year. Yet in reality this year wasn’t shaped by one big shift, but by a series of smaller, faster-moving changes that together tell us a…
A recent article has shone a light on a fundamental shift in how people access and act on information, and how AI is changing consumer behaviour when it comes to search. At Clusters, we’ve been following this shift…
Guest writer Dakota Murphey The field of search is undergoing its most dramatic transformation in recent years. AI (artificial intelligence) is finding itself increasingly intertwined within search, and businesses and…
The recent technological advances and rise in accessibility of AI have opened new avenues for marketeers and advertisers. Generative AI is one that offers a seemingly endless fountain of content, often at higher speeds…
With 2025 now underway, it’s the perfect time for organisations to refine their research plans for the year ahead. Rapid digital transformation has cemented data analytics as a cornerstone of modern research, with…
AI generated imagery is on the rise, but how good are we at distinguishing between a traditional photograph and one created by AI? Our recent study reveals some interesting insights into our perceptions and the reality…
Get to know Phu, our Insights Director and expert in uncovering the "why" behind consumer behaviour. From Disney beginnings to navigating diverse global markets, Phu brings a unique blend of curiosity, analytical…
In market research, customer segmentation is more than just a set of statistics or charts - it's the art of bringing people together based on shared motivations, values, and behaviours. For us as a market research…