In market research, customer segmentation is more than just a set of statistics or charts - it's the art of bringing people together based on shared motivations, values, and behaviours. For us as a market research…
In the dynamic landscape of social media, trust in content remains a critical commodity. Our latest data reveals a stark paradox: while content on platforms like Facebook and X (formerly Twitter) shows closely aligned…
With over a quarter of UK employees (28%) using ChatGPT or similar generative AI at work, this technological advancement is sparking both excitement and debate in the corporate world. Is ChatGPT an essential productivity…
Over the past few years, the use of artificial intelligence has rapidly shifted from a futuristic concept to a routine part of our everyday lives, putting generative AI in the hands of regular people. Just last year, the…
Over the past year, widespread public accessibility to generative Artificial Intelligence (gen AI) programs such as ChatGPT and Bard have made frequent headlines. This raises important questions about the full extent of…
We all know that marketing is a broad discipline, demanding both creativity and an eye for numbers. Yet even those who are more comfortable with the latter are sometimes daunted by the use of data science in digital…