As confidence in university falls, understanding students matters more than ever
5 June 2026A recent survey reported by The Guardian has highlighted just how much attitudes towards higher education have changed over the past two decades.
consumer concerns
23 April 2026
How fuel uncertainty is reshaping summer travel plans
Rising fuel costs and travel uncertainty are reshaping summer holiday behaviour. Rather than cancelling plans, consumers are becoming more cautious; prioritising flexibility, reliability, and control over aspiration, with a shift towards later bookings and lower-risk travel options.
26 March 2026
What shoppers are prioritising for Easter 2026
Easter 2026 reveals a more intentional shopper; balancing value with selective indulgence. Consumers are still spending, but they are more considered, seeking products that feel genuinely worth it while showing a growing appetite for innovation that the market is not fully meeting.
11 December 2025
Is your Christmas chocolate still actually chocolate – and does anyone really care?
If you’ve put chocolate on your Christmas list this year, you might want to double-check what you’re actually asking for. Some of Britain’s classic favourites – including Penguin, Club and Toffee Crisp – can no longer be…
15 October 2025
As humour rises in marketing, the key is knowing your audience
For years, brands have chased aspiration; perfect lighting, flawless smiles and homes so immaculate they barely look lived in. But more recently, this has changed and it’s becoming the norm for retailers to poke fun at…
10 July 2025
What happens when customers don’t get your rebrand?
If you’ve walked past your local WHSmith recently, you might have spotted a new name above the door: TGJones. Naturally, customers are now left wondering: “Who exactly is TG Jones, and what’s he got to do with my meal…
11 June 2025
From bald caps to brand genius – what Pitbull’s popularity teaches us about smart trend-jacking
If you’ve been anywhere near TikTok, Instagram or even a recent UK arena, you might have noticed thousands of fans donning bald caps, aviator sunglasses and suits; all emulating the one and only Mr Worldwide – Pitbull.…
10 April 2025
The influencer marketing landscape in 2025: How brands can stay ahead
The global influencer marketing market is expected to reach a record $33bn in 2025 , having already tripled in size since 2025. Major players are doubling down: Unilever’s new CEO, Fernando Fernandez, recently announced…
16 October 2024
ChatGPT in the workplace: a tool for the bold or a crutch for the lazy?Â
With over a quarter of UK employees (28%) using ChatGPT or similar generative AI at work, this technological advancement is sparking both excitement and debate in the corporate world. Is ChatGPT an essential productivity…
12 September 2024
How do consumers really feel about AI-generated product reviews?
Over the past few years, the use of artificial intelligence has rapidly shifted from a futuristic concept to a routine part of our everyday lives, putting generative AI in the hands of regular people. Just last year, the…