Discussions around consumer behaviour always tend to position price as the dominant factor in decision-making. Particularly during periods of economic pressure, the assumption is usually that people will always move towards the cheapest option available.
Choosing a market research agency is rarely about data collection alone. Most organisations are looking for insight on who their customers are, what drives behaviour, how their brand is performing, and where to focus…
If you’ve put chocolate on your Christmas list this year, you might want to double-check what you’re actually asking for. Some of Britain’s classic favourites – including Penguin, Club and Toffee Crisp – can no longer be…
Black Friday has traditionally been positioned as a single, high-intensity moment in the retail calendar. Yet the latest data shows that the event has matured into something rather more measured.
The much anticipated John Lewis Christmas advert launched this week and many have declared it now ‘officially ok to talk about Christmas’. We’ve watched the new ad and, like many others, we had two reactions.
Every year, brands invest millions into advertising campaigns designed to grab attention, spark emotion, and ultimately drive sales. Some succeed spectacularly – becoming cultural talking points that boost both brand…
A recent article has shone a light on a fundamental shift in how people access and act on information, and how AI is changing consumer behaviour when it comes to search. At Clusters, we’ve been following this shift…
Every year, the same thing happens. A heatwave is forecast, temperatures soar, and consumers rush to the shops or online to get their hands on summer essentials.
If you’re a parent in the UK right now, you probably tuned into BBC’s latest Panorama about the baby food scandal. With the vast majority of parents of children aged 0-3 (92%) claiming to use commercial baby and toddler…
The global economy is feeling the ripple effects of US tariffs, with the UK automotive sector among those caught in the storm. The long-term ramifications of the proposed 25% tariff on car imports from the UK to the US…