Easter 2026 reveals a more intentional shopper; balancing value with selective indulgence. Consumers are still spending, but they are more considered, seeking products that feel genuinely worth it while showing a growing appetite for innovation that the market is not fully meeting.
Choosing a market research agency is rarely about data collection alone. Most organisations are looking for insight on who their customers are, what drives behaviour, how their brand is performing, and where to focus…
In many organisations, the “average customer” still sits at the centre of decision-making. Average satisfaction scores, average likelihood to purchase, average usage levels are easy to report, easy to track and easy to…
Every January, many people set out with the best of intentions. This often includes promises such as spending less, eating better, or joining the local gym.
As 2025 draws to a close, it’s tempting to look for a single defining trend for the year. Yet in reality this year wasn’t shaped by one big shift, but by a series of smaller, faster-moving changes that together tell us a…
Black Friday has traditionally been positioned as a single, high-intensity moment in the retail calendar. Yet the latest data shows that the event has matured into something rather more measured.
The finale of the BBC’s Celebrity Traitors delivered an incredible result for linear television. Averaging 11.1 million viewers , and peaking at 12 million, it had the biggest overnight audience across the entire market…
We know from speaking with our clients that marketing teams are under pressure to deliver answers quickly; budgets are tighter, and timelines that used to stretch over months are now measured in weeks. Yet the need for…
The much anticipated John Lewis Christmas advert launched this week and many have declared it now ‘officially ok to talk about Christmas’. We’ve watched the new ad and, like many others, we had two reactions.
For years, brands have chased aspiration; perfect lighting, flawless smiles and homes so immaculate they barely look lived in. But more recently, this has changed and it’s becoming the norm for retailers to poke fun at…