Every year, the same thing happens. A heatwave is forecast, temperatures soar, and consumers rush to the shops or online to get their hands on summer essentials.
If you’ve been anywhere near TikTok, Instagram or even a recent UK arena, you might have noticed thousands of fans donning bald caps, aviator sunglasses and suits; all emulating the one and only Mr Worldwide – Pitbull.…
In the retail industry, understanding and catering to the specific needs of different consumer segments is crucial for building a successful brand. Brands that adopt a one-size-fits-all approach often find themselves…
If you’re a parent in the UK right now, you probably tuned into BBC’s latest Panorama about the baby food scandal. With the vast majority of parents of children aged 0-3 (92%) claiming to use commercial baby and toddler…
The global economy is feeling the ripple effects of US tariffs, with the UK automotive sector among those caught in the storm. The long-term ramifications of the proposed 25% tariff on car imports from the UK to the US…
The recent technological advances and rise in accessibility of AI have opened new avenues for marketeers and advertisers. Generative AI is one that offers a seemingly endless fountain of content, often at higher speeds…
The UK government’s upcoming junk food advertising ban, set to take effect later this year in October, is one of the most significant regulatory shifts in recent years. Designed to curb obesity and promote healthier…
Having an in-depth understanding of consumer behaviour and market dynamics is essential for any retail brand, whether you’re looking to grow share, expand into a new vertical, or simply focus on customer retention.…
AI generated imagery is on the rise, but how good are we at distinguishing between a traditional photograph and one created by AI? Our recent study reveals some interesting insights into our perceptions and the reality…