Apple’s iconic “ There’s an app for that ” campaign positioned the iPhone as a gateway to endless possibilities through apps. Though now 15 years old, this idea hasn’t aged for brands – but for many consumers, it has.
In the dynamic landscape of social media, trust in content remains a critical commodity. Our latest data reveals a stark paradox: while content on platforms like Facebook and X (formerly Twitter) shows closely aligned…
Election coverage US elections always seem to dominate the global news cycle, with celebrity endorsements, heated debates, and the latest polls at the top of every newsfeed. But are Brits genuinely engaging with the…
Brat summer , the viral trend originated by British pop star Charli XCX, ended abruptly in early September when she tweeted , “goodbye forever brat summer.” Now that brat summer is over, what’s next for autumn? More…
As the school summer holidays draw to a close, parents across the UK reflect on the activities that kept their children entertained and engaged over the six-week break. With nearly half of all UK households including at…
The summer of 2024 has been a thrilling season for sports enthusiasts, with major international events such as the Olympics, Wimbledon, the Euros, the Grand Prix, and the Tour de France. These events dominated…
Our 2024 Media & Streaming infographic looks at trends within the global streaming video-on-demand market and how platforms can succeed in an increasingly saturated climate. Some key takeaways: The global content market…
Ulta Beauty generated $6m in sales and more than 30m product ‘try-ons’ using Snapchat’s AR-lenses. Luxsea utilised user generated content to triple their conversions.
Why is customer segmentation important? Aside from those who work within market research, many people see customer segmentation as rather dry and complex.