When should you conduct market research?
15 July 2026Many businesses associate market research with launching a new product or service, but in reality, it can provide value at every stage of a business' journey.
audience insights
9 July 2026
When ‘nice to have’ suddenly becomes essential
If you’ve not found yourself looking at home air conditioning over the last couple of weeks, you’re probably in the minority. With another spell of exceptionally hot weather, keeping cool has become a priority for many households.
30 June 2026
10 questions to ask before commissioning market research
Investing in market research can help businesses reduce risk, understand customers, validate ideas and make better strategic decisions. However, not all market research projects are the same, and choosing the right approach or the right research partner can make a significant difference to the quality of the insights you receive.
25 June 2026
What the UK’s social media ban tells us about trust in technology
The government's decision to approve a social media ban for under-16s has reignited a familiar debate. Supporters see it as a necessary step towards protecting children online, while critics question how effective it will be in practice.
5 June 2026
As confidence in university falls, understanding students matters more than ever
A recent survey reported by The Guardian has highlighted just how much attitudes towards higher education have changed over the past two decades.
29 May 2026
5 market research mistakes startups make before launch
Most startup founders already believe in their idea by the time they start thinking about research. Usually, the concept comes from a genuine frustration, an unmet need or a strong sense that existing products are not solving the problem properly.
29 April 2026
Why customers don’t switch (even when better options exist)
It’s a common assumption that if a better product or service exists, customers will naturally move towards it. Yet in practice, that rarely happens as easily as expected.
23 April 2026
How fuel uncertainty is reshaping summer travel plans
Rising fuel costs and travel uncertainty are reshaping summer holiday behaviour. Rather than cancelling plans, consumers are becoming more cautious; prioritising flexibility, reliability, and control over aspiration, with a shift towards later bookings and lower-risk travel options.
16 April 2026
Why interest doesn’t always turn into demand
Positive early feedback can create a false sense of demand. While interest signals potential, it often sits at the top of the funnel. Understanding what drives real action (and where hesitation emerges) is key to turning ideas into commercially viable opportunities.
9 April 2026
Why innovative products fail without the right audience and pricing
Innovative products rarely fail because of the idea itself. More often, success depends on aligning the right audience, clear proposition, and effective pricing. Without this alignment, even strong concepts can struggle to convert interest into real demand.