When should you conduct market research?
15 July 2026Many businesses associate market research with launching a new product or service, but in reality, it can provide value at every stage of a business' journey.
behavioural insights
25 June 2026
What the UK’s social media ban tells us about trust in technology
The government's decision to approve a social media ban for under-16s has reignited a familiar debate. Supporters see it as a necessary step towards protecting children online, while critics question how effective it will be in practice.
7 May 2026
Why consumers are starting to let AI make decisions for them
For years, most conversations around AI have focused on productivity; how quickly it can generate content, automate tasks or answer questions. What’s becoming more interesting now is how AI is starting to influence consumer decision-making itself.
29 April 2026
Why customers don’t switch (even when better options exist)
It’s a common assumption that if a better product or service exists, customers will naturally move towards it. Yet in practice, that rarely happens as easily as expected.
23 April 2026
How fuel uncertainty is reshaping summer travel plans
Rising fuel costs and travel uncertainty are reshaping summer holiday behaviour. Rather than cancelling plans, consumers are becoming more cautious; prioritising flexibility, reliability, and control over aspiration, with a shift towards later bookings and lower-risk travel options.
16 April 2026
Why interest doesn’t always turn into demand
Positive early feedback can create a false sense of demand. While interest signals potential, it often sits at the top of the funnel. Understanding what drives real action (and where hesitation emerges) is key to turning ideas into commercially viable opportunities.
9 April 2026
Why innovative products fail without the right audience and pricing
Innovative products rarely fail because of the idea itself. More often, success depends on aligning the right audience, clear proposition, and effective pricing. Without this alignment, even strong concepts can struggle to convert interest into real demand.
2 April 2026
Why targeting everyone is costing you growth
Trying to appeal to everyone often leads to diluted messaging and missed opportunities. By identifying and prioritising high-value audiences, brands can focus their strategy, improve relevance, and unlock more efficient, sustainable growth.
26 March 2026
What shoppers are prioritising for Easter 2026
Easter 2026 reveals a more intentional shopper; balancing value with selective indulgence. Consumers are still spending, but they are more considered, seeking products that feel genuinely worth it while showing a growing appetite for innovation that the market is not fully meeting.
19 March 2026
How to turn CRM data into real customer insight
CRM systems are rich in transactional data, but they rarely explain the “why” behind customer behaviour. By combining this data with targeted research, businesses can uncover motivations, identify meaningful segments, and turn raw data into actionable insight that drives smarter growth.