In many organisations, the “average customer” still sits at the centre of decision-making. Average satisfaction scores, average likelihood to purchase, average usage levels are easy to report, easy to track and easy to…
Every January, many people set out with the best of intentions. This often includes promises such as spending less, eating better, or joining the local gym.
If you’ve put chocolate on your Christmas list this year, you might want to double-check what you’re actually asking for. Some of Britain’s classic favourites – including Penguin, Club and Toffee Crisp – can no longer be…
The finale of the BBC’s Celebrity Traitors delivered an incredible result for linear television. Averaging 11.1 million viewers , and peaking at 12 million, it had the biggest overnight audience across the entire market…
Every purchase, subscription, or enquiry always follows a path from initial thought to purchase. Sometimes it’s a long, deliberate process – researching suppliers, comparing prices, or seeking recommendations.
Television used to be the place where Britain fell in love with food. From the boisterous charm of Keith Floyd to the reassuring presence of Delia Smith, TV chefs were more than presenters – they were household names.
Over the past decade, Halloween has transformed from a modest occasion in the UK into a major seasonal event. No longer just a chance for children to knock on doors for sweets, it has become a key moment on the retail…
Skycards, a mobile game from Flightrader , launched initially in December 2024 and quickly built a loyal following. The concept was refreshingly simple: track real aircraft, add them to your collection, and enjoy the…
For years, Topshop was one of the best known names on the British high street. At its height, it had more than 500 stores in 58 countries, including the famous Oxford Street flagship which spanned 90,000 square feet and…