behavioural insights

5 November 2018

Those who hand out the highest number of recommendations are the least influential

There is nothing quite like seeing pictures from a friend or family member’s cruise holiday to inspire someone to book a break of their own. Word of mouth marketing like this has always been essential for the travel…

advocacy analytics behavioural insights

18 September 2017

Segmentation agency: how to pick the right one?

The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse.

audience insights audience segmentation audience targeting

25 August 2016

What you need to know about our changing TV habits

Over the past few years there has been much discussion over the ‘death of the TV’ linked to busier lives and in particular to increased use of different, especially mobile, viewing devices. Although individuals can now…

advocacy agency management audience insights