There is no doubt that the travel industry was greatly affected by COVID-19 shutdowns. But, the reopening of borders and mass vaccination efforts triggered a surge of optimism and spending amongst consumers.
Most businesses tend to believe they have a fairly good idea of their market. After all, it’s natural to conceive a product, service or business idea with an underlying concept of who might be interested in it.
Why is customer segmentation important? Aside from those who work within market research, many people see customer segmentation as rather dry and complex.
How many times have you used demographic data to segment and target different customer groups in a marketing campaign? While it is certainly fair to assume someone is going to behave in a certain way, based on factors…
Want to know what it is like working for a market research agency in the heart of London? Well, you’re in luck….
There is nothing quite like seeing pictures from a friend or family member’s cruise holiday to inspire someone to book a break of their own. Word of mouth marketing like this has always been essential for the travel…
The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse.
Over the past few years there has been much discussion over the ‘death of the TV’ linked to busier lives and in particular to increased use of different, especially mobile, viewing devices. Although individuals can now…