In today’s dynamic world, the demand for cars is increasingly susceptible to changing consumer needs because of people's diverse and ever-changing lifestyles. Our latest research explores emerging trends in the consumer…
Triggered by the accelerated rise of new technologies, digitisation, automation and the emergence of new business models as a result of changing consumer preferences, the automotive industry is being revolutionised.…
Sustainability is a hot topic across all industries, especially within the travel and tourism sector which accounts for an estimated 11% of total global emissions. Not only do governments put pressure on this sector to…
Our previous article covered some general insights into how UK consumers are responding to travel and holidaymaking post-pandemic , but mid cost-of-living crisis. Here, we explore the importance of customer segmentation…
There is no doubt that the travel industry was greatly affected by COVID-19 shutdowns. But, the reopening of borders and mass vaccination efforts triggered a surge of optimism and spending amongst consumers.
Most businesses tend to believe they have a fairly good idea of their market. After all, it’s natural to conceive a product, service or business idea with an underlying concept of who might be interested in it.
Why is customer segmentation important? Aside from those who work within market research, many people see customer segmentation as rather dry and complex.
How many times have you used demographic data to segment and target different customer groups in a marketing campaign? While it is certainly fair to assume someone is going to behave in a certain way, based on factors…
Want to know what it is like working for a market research agency in the heart of London? Well, you’re in luck….