We're a market research and customer insights agency helping you understand the people who make or break your business.

The brand and advertising tracker from Clusters provides the voice, opinion and perception of customers. Clusters are the perfect partner for this type of project. Rather than being an anonymous research machine, Clusters are a close-knit team – I know and work closely with all of them. As well as having a well rounded view of marketing as a discipline, the added benefit of working with Clusters is our longstanding and close relationship. They know our business really well, and easily understand what matters most to us.

We had our most profitable year ever, growing margins by 50% and delivering 4x the plan. The volume through the two key high value segments as identified by Clusters were grown by 42% and 30% respectively.

For sure Clusters have been a significant positive aspect in the establishment of the FWD brand during our early years. We will always be very appreciative to you and your team’s commitment to FWD.

We still use the segmentation provided by Clusters today to inform channel launches as well rebranding or repositioning of existing ones, programming choice (production, acquisition etc) and media choice in marketing communication. It’s been an invaluable addition to our strategic tools.

At first I was doubtful about the segmentation but now we talk about and use the segments every day. They have been a key part of growing our 18-channel portfolio share by 10% in the past year despite competitor launches and a crowded and very difficult market.

The market intelligence provided by Clusters has provided the foundation for our growth. Since using the Clusters data we’ve seen a 60 to 80% increase in revenues.

The automation has not only reduced the time it takes to prepare the report from 15 person-days to around 5, it has also improved the quality and range of the insight and information it contains.

Clusters provided a smart body of clear and usable research that delivered solidly on the brief set out by our research team. The insights were explored via numerous workshop sessions with key stakeholders and are now available in a bespoke dashboard, which is used extensively by our marketing teams. Clusters segmentation expertise and client management is to be highly commended.

I would absolutely recommend working with Clusters as a research partner. Their friendly, collaborative approach coupled with their data expertise ensures that the results are not only insightful but also actionable.

Clusters developed a robust set of questions to classify key segments, customised solely for us. We always use this question set as part of our market surveys, and it helps us to understand how differently segments react to our promotion and market events.

…they helped me to change the culture of the organization. Now our company values scientific approaches to understand markets and customers, in addition to leveraging experiences of business managers.

Clusters provided an exceptional service, quickly understanding a complex market and service proposition and delivering high quality output in a format that was simple to understand and that added huge value to the process.

Clusters delivered a UK cinema-goers market segmentation for the UK’s #1 cinema chain Cineworld, who have subsequently commissioned Clusters on a number of other projects including keeping the segmentation refreshed.