Every August, many retailers prepare for one of the biggest moments in their calendar. Parents begin buying uniforms, stationery, shoes, backpacks, lunchboxes, and technology, while brands compete to be found first when shoppers start searching.
Most of the clients we work with have ideas about what their customers value, what's likely to encourage someone to buy and where the biggest opportunities for growth are. These early conversations are often one of the most valuable parts of any new project, as it helps set the context for our project team.
One of the first questions businesses ask when considering market research is: "How much is this going to cost?"
Most business leaders would agree that making decisions based on evidence is better than relying on instinct alone. Yet, when it comes to launching a new product, changing prices or investing in marketing, gut feel still plays a surprisingly large role.
Many businesses associate market research with launching a new product or service, but in reality, it can provide value at every stage of a business' journey.
If you’ve not found yourself looking at home air conditioning over the last couple of weeks, you’re probably in the minority. With another spell of exceptionally hot weather, keeping cool has become a priority for many households.
Investing in market research can help businesses reduce risk, understand customers, validate ideas and make better strategic decisions. However, not all market research projects are the same, and choosing the right approach or the right research partner can make a significant difference to the quality of the insights you receive.
The government's decision to approve a social media ban for under-16s has reignited a familiar debate. Supporters see it as a necessary step towards protecting children online, while critics question how effective it will be in practice.
Buying a car is one of the biggest purchasing decisions most consumers make, but the factors that influence that decision are rarely the same from one customer to the next.
A recent survey reported by The Guardian has highlighted just how much attitudes towards higher education have changed over the past two decades.