We have extensive experience supporting higher education organisations and professional bodies with research that helps leadership teams better understand their audiences, strengthen their offers and make confident, evidence-led strategic decisions.
At Clusters, we harness our extensive experience in the retail sector to deliver in-depth insights and strategic guidance to retail brands worldwide. Our bespoke market research solutions help retailers from small boutiques to multinational chains understand their market, innovate, and stay ahead of competitors.
Tracking
Vision Express
For 15 years Clusters conducted a regular brand and advertising tracking study to monitor optical consumers across the UK. This tracker was utilised by the Vision Express marketing team to aid strategic decisions and give a voice to optical customers. Over the years, Vision Express had benefited from an ever-growing rich dataset, which helped identify trends and prompt specific actions
Proposition
Luxury boot retailer
We partnered with a leading wellington boots brand for a number of years to better understand the needs of shoppers who spend over £100 on a pair of wellington boots. The insights have been fundamental in shaping its proposition and strategy to bring in new customers, enabling the brand to launch new ranges and products.
Segmentation
Online furniture retailer
We carried out a customer segmentation for an online-only furniture retailer who was looking to better understand its current customers and broader target market. This included insights into how to optimise its product portfolio and make its brand positioning more compelling amongst the most valuable customer segments.
Shopping behaviour insights
Explore how consumers interact with your brand across different channels, understand their purchasing journey, and identify key touchpoints that influence buying decisions.
Customer segmentation
Gain a deeper understanding of your current and potential customer base by segmenting them based on their needs, motivations, barriers, psychographic, and behavioural criteria. This type of segmentation enables you to create targeted marketing strategies and personalised customer experiences, driving loyalty and sales.
New product development
Before launching new products, we help you understand how they resonate with your target audience. Our product testing services range from concept testing and prototype feedback to packaging and price evaluations.
Brand tracking
Stay on top of brand health with continuous feedback on your brand’s performance, consumer loyalty, and brand equity across various market segments. This allows for timely adjustments in strategy to maintain a competitive edge
Tell us about your business
Turn shopper insight into retail growth
Whether you’re refining your proposition, optimising your product portfolio or strengthening brand loyalty, the right insight helps you make smarter retail decisions. Speak to our team about how shopper research can help you understand customer behaviour, identify growth opportunities and turn insight into action across every channel.
Quayside Clothing: Scoping the market
Simon Turner, Marketing Manager at Quayside Clothing
Read the case study
Is convenience becoming a stronger driver than price?
Discussions around consumer behaviour always tend to position price as the dominant factor in decision-making. Particularly during periods of economic pressure, the assumption is usually that people will always move towards the cheapest option available.
Why consumers are starting to let AI make decisions for them
For years, most conversations around AI have focused on productivity; how quickly it can generate content, automate tasks or answer questions. What’s becoming more interesting now is how AI is starting to influence consumer decision-making itself.
How fuel uncertainty is reshaping summer travel plans
Rising fuel costs and travel uncertainty are reshaping summer holiday behaviour. Rather than cancelling plans, consumers are becoming more cautious; prioritising flexibility, reliability, and control over aspiration, with a shift towards later bookings and lower-risk travel options.
Why interest doesn’t always turn into demand
Positive early feedback can create a false sense of demand. While interest signals potential, it often sits at the top of the funnel. Understanding what drives real action (and where hesitation emerges) is key to turning ideas into commercially viable opportunities.