Market Research Services
Market Research Takes the Guesswork Out of Growth
When business decisions are driven by gut feel or poor quality data, it’s easy to get it wrong – and the cost can be enormous.
Clusters provide a range of cutting-edge market research services to help businesses thrive. We work to give you 98% accurate insights into your market and customers. That means you can find out how people actually behave, rather than how you think they will (or even how they think they will).
So you don’t have to make assumptions about how successful an offering might be – you can create and launch new products, services, campaigns, or brands with confidence.
Get in touch with Clusters today to discuss how our insights could help your business grow.
Our Market Research Services
We provide a range of market research services for b2b and b2c businesses, giving you the insights you need to make smart, informed decisions. These might be used independently or in conjunction with each other to help you achieve your marketing objectives. See an overview of each of our services below and click on the links for more information.
Customer Journey Mapping:
Journey mapping puts you directly in the mind of your customers, so you can see where you are going right or wrong. We’ll help you to visualise the typical customer journey so you can identify any issues which might be causing a drop off in sales. Learn more about customer journey mapping.
Customer segmentation involves dividing customers up into groups with key commonalities, in order to personalise marketing messaging. The more tailored a marketing campaign is, the better the return investment, so this is a great way for businesses to maximise their marketing budget. Learn more about customer segmentation.
Your logo is the face of your business; it’s a visual representation of your key brand values. Professional logo testing can ensure that you get the best logo which sends across the right message for your brand. Learn more about professional logo testing.
Successful advertising is a science as much as it is an art. Creative copy draws people in but the most effective campaigns are the ones that are tracked and optimised meticulously. Our ad tracking service can help you see if your marketing efforts are on the right tracks, and how it can be improved. Learn more about ad tracking.
As a business it’s important to know people’s perception of your brand, which can be achieved through our brand tracking service. We utilise a mix of lifelogging techniques and customer surveys to explore people’s awareness and attitudes towards your brand. Learn more about brand tracking.
We use a range of packaging research methods to provide you with insights into how your target audience perceives your product and your brand identity. Achieve your marketing goals with the right packaging and presentation of your product. Learn more about packaging research.
We provide concept testing to help businesses determine whether their new product or service will meet the needs of their audience, before they put any significant investment into it. Through conducting interviews and gathering feedback on your concept, we can help you determine the chances of its success. Learn more about concept testing.
Market Research Services FAQs
How can market research services help my business?
Whether it’s your first foray into market research, or you’re a well-seasoned researcher, our services can help you focus your time and money in the right place. Our work can give your business real certainty on everything from customer segmentation (our specialism) to product testing, pricing analysis, ad tracking, and brand-health studies.
These kinds of market research services mean you’ll be able to:
- Take share from your competitors
- Find and satisfy under-served consumers, to grow loyalty
- Test and develop successful new propositions
- Launch successful new brands
- Improve your customer experience
- Broaden your portfolio reach
- Make your retail networks more efficient
When might a business need market research?
If you want to find something out from your target audience, it’s likely market research is the answer, so there it isn’t something that you’ll need to visit just once. If you’re wondering if now is the right time to get started with market research, get in touch with our team today to find out more.
Why choose Clusters for market research services?
At Clusters we use our own purpose-built software to give you the insights you need to make smart, informed decisions. What makes our market research services different is that we don’t rely on mainstream tools – we use our own because they provide data that is more accurate (98%). This means that when you choose us, you can rest assured that you’ll be making decisions based on consistent, reliable information.
Our range of services helps you to understand your audience, develop and test your ideas, and track and refine your marketing strategies. We’ve worked with large international brands (FWD Insurance and the BBC) and small businesses alike, to help them achieve their specific marketing objectives. Learn more about Clusters and our work here.
Why outsource your market research?
There are few reasons why you might choose to outsource market research rather than carry this out in house. These include:
- If you don’t have the resources or expertise to conduct high quality market research in-house
- If you want to ensure that your research is completely free of bias
- If you want to free yourself of the substantial time investment of developing and deploying your own market research project
- If you’d prefer to rely on the on the knowledge and expertise of experienced professionals
- If you require access to custom-built tools, such as HuPa and Neural Conjoint (learn more here)
Find out more about how our insights could help your business grow
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