We provide a range of market research services for b2b and b2c businesses, giving you the insights you need to make smart, informed decisions. These might be used independently or in conjunction with each other to help you achieve your marketing objectives. See an overview of each of our services below and click on the links for more information.
Customer Journey Mapping:
Journey mapping puts you directly in the mind of your customers, so you can see where you are going right or wrong. We’ll help you to visualise the typical customer journey so you can identify any issues which might be causing a drop off in sales. Learn more about customer journey mapping.
Customer segmentation involves dividing customers up into groups with key commonalities, in order to personalise marketing messaging. The more tailored a marketing campaign is, the better the return investment, so this is a great way for businesses to maximise their marketing budget. Learn more about customer segmentation.
Your logo is the face of your business; it’s a visual representation of your key brand values. Professional logo testing can ensure that you get the best logo which sends across the right message for your brand. Learn more about professional logo testing.
Successful advertising is a science as much as it is an art. Creative copy draws people in but the most effective campaigns are the ones that are tracked and optimised meticulously. Our ad tracking service can help you see if your marketing efforts are on the right tracks, and how it can be improved. Learn more about ad tracking.
As a business it’s important to know people’s perception of your brand, which can be achieved through our brand tracking service. We utilise a mix of lifelogging techniques and customer surveys to explore people’s awareness and attitudes towards your brand. Learn more about brand tracking.
We use a range of packaging research methods to provide you with insights into how your target audience perceives your product and your brand identity. Achieve your marketing goals with the right packaging and presentation of your product. Learn more about packaging research.
We provide concept testing to help businesses determine whether their new product or service will meet the needs of their audience, before they put any significant investment into it. Through conducting interviews and gathering feedback on your concept, we can help you determine the chances of its success. Learn more about concept testing.