The global influencer marketing market is expected to reach a record $33bn in 2025 , having already tripled in size since 2025. Major players are doubling down: Unilever’s new CEO, Fernando Fernandez, recently announced…
Consumers are taking health matters into their own hands, with a growing market in holistic healthcare buoyed up by thousands of health and fitness enthusiasts on social media. The vitamin, mineral and supplement market…
As the new year begins, one thing you can depend on is that people across the UK are resolving to lead healthier lifestyles. For many, this resolution also includes the intention to lose weight.
During economic downturns, products and services that provide comfort and escapism - like chocolate - tend to perform well. Could entertainment subscriptions be our newest version of “escapism chocolate”?
AI generated imagery is on the rise, but how good are we at distinguishing between a traditional photograph and one created by AI? Our recent study reveals some interesting insights into our perceptions and the reality…
In recent years, social media has undergone a notable shift in user preferences, moving away from polished, aspirational content to favour more humorous and authentic styles. This transition reflects broader cultural and…
Apple’s iconic “ There’s an app for that ” campaign positioned the iPhone as a gateway to endless possibilities through apps. Though now 15 years old, this idea hasn’t aged for brands – but for many consumers, it has.
As the autumn chill sets in and spooky season takes hold, audiences are immersing themselves in the much-anticipated seasonal cinema. From horror sequels to timeless autumn classics, the film industry’s autumn releases…
Tours by artists like Coldplay, Oasis, Kylie Minogue, and Taylor Swift are selling out stadiums and setting records , but buying tickets for in-demand concerts has become a frustrating and disappointing experience for…