Quantitative research can transform how organisations understand their markets. It provides scale, identifies patterns, and helps teams prioritise where to invest.
Black Friday has traditionally been positioned as a single, high-intensity moment in the retail calendar. Yet the latest data shows that the event has matured into something rather more measured.
The finale of the BBC’s Celebrity Traitors delivered an incredible result for linear television. Averaging 11.1 million viewers , and peaking at 12 million, it had the biggest overnight audience across the entire market…
We know from speaking with our clients that marketing teams are under pressure to deliver answers quickly; budgets are tighter, and timelines that used to stretch over months are now measured in weeks. Yet the need for…
The much anticipated John Lewis Christmas advert launched this week and many have declared it now ‘officially ok to talk about Christmas’. We’ve watched the new ad and, like many others, we had two reactions.
Most businesses like to think they know their market. After all, every new product or service is built on some understanding of who it’s for – a gut feeling, a sales lead, or years of experience.
Launching a new product or service is rarely straightforward. The statistics aren’t pretty; only 55% of product launches happen on schedule, while 45% are delayed by at least a month, according to a 2019 Gartner survey .
For years, brands have chased aspiration; perfect lighting, flawless smiles and homes so immaculate they barely look lived in. But more recently, this has changed and it’s becoming the norm for retailers to poke fun at…
Every purchase, subscription, or enquiry always follows a path from initial thought to purchase. Sometimes it’s a long, deliberate process – researching suppliers, comparing prices, or seeking recommendations.