We know from speaking with our clients that marketing teams are under pressure to deliver answers quickly; budgets are tighter, and timelines that used to stretch over months are now measured in weeks. Yet the need for…
The much anticipated John Lewis Christmas advert launched this week and many have declared it now ‘officially ok to talk about Christmas’. We’ve watched the new ad and, like many others, we had two reactions.
Most businesses like to think they know their market. After all, every new product or service is built on some understanding of who it’s for – a gut feeling, a sales lead, or years of experience.
Launching a new product or service is rarely straightforward. The statistics aren’t pretty; only 55% of product launches happen on schedule, while 45% are delayed by at least a month, according to a 2019 Gartner survey .
For years, brands have chased aspiration; perfect lighting, flawless smiles and homes so immaculate they barely look lived in. But more recently, this has changed and it’s becoming the norm for retailers to poke fun at…
Every purchase, subscription, or enquiry always follows a path from initial thought to purchase. Sometimes it’s a long, deliberate process – researching suppliers, comparing prices, or seeking recommendations.
Television used to be the place where Britain fell in love with food. From the boisterous charm of Keith Floyd to the reassuring presence of Delia Smith, TV chefs were more than presenters – they were household names.
Over the past decade, Halloween has transformed from a modest occasion in the UK into a major seasonal event. No longer just a chance for children to knock on doors for sweets, it has become a key moment on the retail…
Every year, brands invest millions into advertising campaigns designed to grab attention, spark emotion, and ultimately drive sales. Some succeed spectacularly – becoming cultural talking points that boost both brand…