Skycards, a mobile game from Flightrader , launched initially in December 2024 and quickly built a loyal following. The concept was refreshingly simple: track real aircraft, add them to your collection, and enjoy the…
When people think of market research, they often imagine consumer surveys about everyday purchases – food, fashion, technology, or leisure activities. While that’s an important part of the industry, business-to-business…
Watch the video below to see how we help brands find their optimal price. Setting the right price is one of the most important commercial decisions any business can make.
With people in the UK set to make over 92 million outbound trips across 2025 , the travel industry shows no sign of slowing down. Yet there is one thing we can be certain of; travel is never one-size-fits-all.
Customer segmentation in marketing is the process of dividing your audience into smaller groups based on shared characteristics, behaviours, or needs. By doing this, businesses can target the right people with the right…
For years, Topshop was one of the best known names on the British high street. At its height, it had more than 500 stores in 58 countries, including the famous Oxford Street flagship which spanned 90,000 square feet and…
What is customer journey mapping? Customer journey mapping is the process of visualising every step a customer takes when interacting with your brand, from first awareness to long-term loyalty.
Meal kits have shifted from being a lockdown novelty to a mainstay in many modern households. Whether it’s a speedy dinner from HelloFresh, plant-rich menus from Green Chef, or family-friendly recipes from Gousto, the…
Understanding what your customers truly want can make the difference between success and stagnation. Market research empowers businesses to navigate the complexities of consumer behaviour, guiding strategic decisions and…