Even if you know your market well, it’s easy to miss things. Most businesses have a general idea of who their customers are – but when it comes to driving real growth, the broad picture sometimes isn’t enough.
If you’re a parent in the UK right now, you probably tuned into BBC’s latest Panorama about the baby food scandal. With the vast majority of parents of children aged 0-3 (92%) claiming to use commercial baby and toddler…
When it comes to financial services, one size rarely fits all. Consumers come with a wide range of attitudes, habits and expectations – especially when it comes to how they manage their money.
The global economy is feeling the ripple effects of US tariffs, with the UK automotive sector among those caught in the storm. The long-term ramifications of the proposed 25% tariff on car imports from the UK to the US…
The global influencer marketing market is expected to reach a record $33bn in 2025 , having already tripled in size since 2025. Major players are doubling down: Unilever’s new CEO, Fernando Fernandez, recently announced…
When planning to conduct a market research project, one of the first questions people often face is whether to use quantitative or qualitative research methods, or perhaps a mix of both. Understanding the core…
In the hospitality industry, understanding and catering to the specific needs of different consumer segments is crucial for creating successful restaurant brands. Restaurants that adopt a one-size-fits-all approach are…
The recent technological advances and rise in accessibility of AI have opened new avenues for marketeers and advertisers. Generative AI is one that offers a seemingly endless fountain of content, often at higher speeds…
Understanding your customers is the foundation of any successful business. In an ideal world, companies could communicate with every customer on a one-to-one basis, tailoring their products and messaging to suit…