In recent years, social media has undergone a notable shift in user preferences, moving away from polished, aspirational content to favour more humorous and authentic styles. This transition reflects broader cultural and…
Apple’s iconic “ There’s an app for that ” campaign positioned the iPhone as a gateway to endless possibilities through apps. Though now 15 years old, this idea hasn’t aged for brands – but for many consumers, it has.
Despite many of us feeling like our smartphones are almost glued to our hands, most UK consumers still avoid them when purchasing certain items. For many, the small screen does not provide the necessary clarity and…
In the dynamic landscape of social media, trust in content remains a critical commodity. Our latest data reveals a stark paradox: while content on platforms like Facebook and X (formerly Twitter) shows closely aligned…
As the autumn chill sets in and spooky season takes hold, audiences are immersing themselves in the much-anticipated seasonal cinema. From horror sequels to timeless autumn classics, the film industry’s autumn releases…
A robust social media strategy can help sports teams, athletes, and associated brands connect directly with fans and turn following sports into a more interactive experience. Our recent market research study shows that…
Tours by artists like Coldplay, Oasis, Kylie Minogue, and Taylor Swift are selling out stadiums and setting records , but buying tickets for in-demand concerts has become a frustrating and disappointing experience for…
Election coverage US elections always seem to dominate the global news cycle, with celebrity endorsements, heated debates, and the latest polls at the top of every newsfeed. But are Brits genuinely engaging with the…
Brat summer , the viral trend originated by British pop star Charli XCX, ended abruptly in early September when she tweeted , “goodbye forever brat summer.” Now that brat summer is over, what’s next for autumn? More…