Rising fuel costs and travel uncertainty are reshaping summer holiday behaviour. Rather than cancelling plans, consumers are becoming more cautious; prioritising flexibility, reliability, and control over aspiration, with a shift towards later bookings and lower-risk travel options.
Most businesses know their costs, understand their margins and have a sense of what competitors are charging, yet pricing still ends up being one of the most debated and uncomfortable parts of launching or refining a product or service.
Most consumer research still treats behaviour as something that happens at the level of the individual. We ask people what they buy, what they intend to do, and how they feel about brands.
Every purchase, subscription, or enquiry always follows a path from initial thought to purchase. Sometimes it’s a long, deliberate process – researching suppliers, comparing prices, or seeking recommendations.
Television used to be the place where Britain fell in love with food. From the boisterous charm of Keith Floyd to the reassuring presence of Delia Smith, TV chefs were more than presenters – they were household names.
Every year, brands invest millions into advertising campaigns designed to grab attention, spark emotion, and ultimately drive sales. Some succeed spectacularly – becoming cultural talking points that boost both brand…
Skycards, a mobile game from Flightrader , launched initially in December 2024 and quickly built a loyal following. The concept was refreshingly simple: track real aircraft, add them to your collection, and enjoy the…
Watch the video below to see how we help brands find their optimal price. Setting the right price is one of the most important commercial decisions any business can make.
Understanding what your customers truly want can make the difference between success and stagnation. Market research empowers businesses to navigate the complexities of consumer behaviour, guiding strategic decisions and…
Every year, the same thing happens. A heatwave is forecast, temperatures soar, and consumers rush to the shops or online to get their hands on summer essentials.