When should you conduct market research?
15 July 2026Many businesses associate market research with launching a new product or service, but in reality, it can provide value at every stage of a business' journey.
competitive analysis
23 April 2026
How fuel uncertainty is reshaping summer travel plans
Rising fuel costs and travel uncertainty are reshaping summer holiday behaviour. Rather than cancelling plans, consumers are becoming more cautious; prioritising flexibility, reliability, and control over aspiration, with a shift towards later bookings and lower-risk travel options.
19 February 2026
Why pricing decisions go wrong (and it’s rarely about the number)
Most businesses know their costs, understand their margins and have a sense of what competitors are charging, yet pricing still ends up being one of the most debated and uncomfortable parts of launching or refining a product or service.
29 January 2026
The household influence effect and why consumer behaviour is rarely individual
Most consumer research still treats behaviour as something that happens at the level of the individual. We ask people what they buy, what they intend to do, and how they feel about brands.
9 October 2025
Why customer journey mapping really matters (video)
Every purchase, subscription, or enquiry always follows a path from initial thought to purchase. Sometimes it’s a long, deliberate process – researching suppliers, comparing prices, or seeking recommendations.
2 October 2025
From “Stand and Stir” to scroll and stream – Cooking shows are fading from TV but thriving online
Television used to be the place where Britain fell in love with food. From the boisterous charm of Keith Floyd to the reassuring presence of Delia Smith, TV chefs were more than presenters – they were household names.
15 September 2025
Why advertising testing and tracking matters: separating the good ads from the bad
Every year, brands invest millions into advertising campaigns designed to grab attention, spark emotion, and ultimately drive sales. Some succeed spectacularly – becoming cultural talking points that boost both brand…
11 September 2025
Skycards hits turbulence by overlooking what its players valued most
Skycards, a mobile game from Flightrader , launched initially in December 2024 and quickly built a loyal following. The concept was refreshingly simple: track real aircraft, add them to your collection, and enjoy the…
2 September 2025
What is pricing research and how does it deliver results
Watch the video below to see how we help brands find their optimal price. Setting the right price is one of the most important commercial decisions any business can make.
31 July 2025
How to unlock growth through market research (video)
Understanding what your customers truly want can make the difference between success and stagnation. Market research empowers businesses to navigate the complexities of consumer behaviour, guiding strategic decisions and…