How to Increase Student Enrolment With Segmentation Higher Education, like every other sector, has been dramatically affected by Covid-19. Every aspect, from marketing to learning format and student accommodation, has…
For many businesses, grouping customers for targeting purposes simply means demographics: gender, age and so on. This provides neither an accurate nor a useful snapshot of the customer-types in your market as most buying…
What does it mean having a disruptive business strategy? ‘Disruptive’ is a current buzzword that technologists and marketers use excessively.
As the cliché goes, a great salesperson could sell ice to an Eskimo. But is that really effective as a sales strategy for your business?