Most businesses tend to believe they have a fairly good idea of their market. After all, it’s natural to conceive a product, service or business idea with an underlying concept of who might be interested in it.
How to Increase Student Enrolment With Segmentation Higher Education, like every other sector, has been dramatically affected by Covid-19. Every aspect, from marketing to learning format and student accommodation, has…
For many businesses, grouping customers for targeting purposes simply means demographics: gender, age and so on. This provides neither an accurate nor a useful snapshot of the customer-types in your market as most buying…
What does it mean having a disruptive business strategy? ‘Disruptive’ is a current buzzword that technologists and marketers use excessively.
As the cliché goes, a great salesperson could sell ice to an Eskimo. But is that really effective as a sales strategy for your business?