As the school summer holidays draw to a close, parents across the UK reflect on the activities that kept their children entertained and engaged over the six-week break. With nearly half of all UK households including at…
The summer of 2024 has been a thrilling season for sports enthusiasts, with major international events such as the Olympics, Wimbledon, the Euros, the Grand Prix, and the Tour de France. These events dominated…
Amid the buzz of social media trends, it’s been hard to ignore the TikTok dubbed the " song of the summer ”, where a woman sings about her search for the perfect partner. She isn't just looking for any man – she wants…
Customer segmentation enables targeted marketing strategies that address the individual pain points, wants and needs of each group of customers (segment). This approach helps businesses to deliver more personalised and…
Our 2024 Media & Streaming infographic looks at trends within the global streaming video-on-demand market and how platforms can succeed in an increasingly saturated climate. Some key takeaways: The global content market…
Rising inflation is creating increased levels of polarisation between high and low incomes, affecting consumer confidence and the way we shop. Purchasing habits, needs and priorities are shifting, dividing the consumer…
The concept of health and wellness has been around for a long time. But, where it used to mean celebrity workout tapes, fad diets, and TV doctors analysing your bodily functions (You Are What You Eat!), it’s now a much…
Ulta Beauty generated $6m in sales and more than 30m product ‘try-ons’ using Snapchat’s AR-lenses. Luxsea utilised user generated content to triple their conversions.
Ecommerce has seen explosive growth in recent years, fast-tracked as a result of the global pandemic. According to a report by McKinsey, the growth we expected to see over a period of 10 years was achieved within the…