In an increasingly global and competitive marketplace, no business can afford to ignore data about their customers. The growth of information technology has transformed market research, with a growing number of…
When thinking about memorable adverts, we often think of those amusing or beautiful ads which are shared on social media and get millions of views on YouTube. Unfortunately, not every advertising campaign can win Cannes…
How many times have you used demographic data to segment and target different customer groups in a marketing campaign? While it is certainly fair to assume someone is going to behave in a certain way, based on factors…
Want to know what it is like working for a market research agency in the heart of London? Well, you’re in luck….
Brexit has turned the British political establishment on its head, and both major parties are deeply divided over the issue of the day: as of this morning, seven Labour MPs have split off from the main party to sit in…
Quantitative Research Methods Guest blogger, Jonathan Solomon: There are probably three truths I have picked up about quantitative research studies over the years, especially in comparison to qualitative studies…
A client’s perspective on what makes a good tracking study and how to connect it to real business decisions. What is a tracking study?
The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse.
For many businesses, grouping customers for targeting purposes simply means demographics: gender, age and so on. This provides neither an accurate nor a useful snapshot of the customer-types in your market as most buying…