Customer segmentation enables targeted marketing strategies that address the individual pain points, wants and needs of each group of customers (segment). This approach helps businesses to deliver more personalised and…
Our 2024 Media & Streaming infographic looks at trends within the global streaming video-on-demand market and how platforms can succeed in an increasingly saturated climate. Some key takeaways: The global content market…
Rising inflation is creating increased levels of polarisation between high and low incomes, affecting consumer confidence and the way we shop. Purchasing habits, needs and priorities are shifting, dividing the consumer…
The concept of health and wellness has been around for a long time. But, where it used to mean celebrity workout tapes, fad diets, and TV doctors analysing your bodily functions (You Are What You Eat!), it’s now a much…
Ulta Beauty generated $6m in sales and more than 30m product ‘try-ons’ using Snapchat’s AR-lenses. Luxsea utilised user generated content to triple their conversions.
Ecommerce has seen explosive growth in recent years, fast-tracked as a result of the global pandemic. According to a report by McKinsey, the growth we expected to see over a period of 10 years was achieved within the…
Over the past year, the phrase ‘cost-of-living crisis’ has become prevalent in the media. The rapid increase in prices of food, energy and other essentials has resulted in significantly reduced disposable income that…
In today’s dynamic world, the demand for cars is increasingly susceptible to changing consumer needs because of people's diverse and ever-changing lifestyles. Our latest research explores emerging trends in the consumer…
Our previous article covered some general insights into how UK consumers are responding to travel and holidaymaking post-pandemic , but mid cost-of-living crisis. Here, we explore the importance of customer segmentation…