11 April 2019
What’s it like working for a market research agency in London?
Want to know what it is like working for a market research agency in the heart of London? Well, you’re in luck….
audience insights
18 February 2019
How can a breakaway political party succeed in the UK?
Brexit has turned the British political establishment on its head, and both major parties are deeply divided over the issue of the day: as of this morning, seven Labour MPs have split off from the main party to sit in…
1 January 2019
Quantitative Research Methods
Quantitative Research Methods Guest blogger, Jonathan Solomon: There are probably three truths I have picked up about quantitative research studies over the years, especially in comparison to qualitative studies…
7 December 2018
Tracking studies in market research
A client’s perspective on what makes a good tracking study and how to connect it to real business decisions. What is a tracking study?
18 September 2017
Segmentation agency: how to pick the right one?
The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse.
12 July 2017
Segmentation: telling you what demographics can’t
For many businesses, grouping customers for targeting purposes simply means demographics: gender, age and so on. This provides neither an accurate nor a useful snapshot of the customer-types in your market as most buying…
7 January 2017
TV viewers prefer to watch alone
Forget the Gogglebox visions of families and friends gathering around their television sets; when it comes to TV these days, it’s all about independent escapism. We recently conducted a study into TV viewing and found…
25 August 2016
What you need to know about our changing TV habits
Over the past few years there has been much discussion over the ‘death of the TV’ linked to busier lives and in particular to increased use of different, especially mobile, viewing devices. Although individuals can now…
23 June 2016
Who’s watching The Walking Dead anyway?
Identifying audience segments for better marketing targeting The first step to a successful marketing campaign begins with a thorough understanding of your audience. With that said, how many marketers are able to…