With 2025 now underway, it’s the perfect time for organisations to refine their research plans for the year ahead. Rapid digital transformation has cemented data analytics as a cornerstone of modern research, with…
Having an in-depth understanding of consumer behaviour and market dynamics is essential for any retail brand, whether you’re looking to grow share, expand into a new vertical, or simply focus on customer retention.…
During economic downturns, products and services that provide comfort and escapism - like chocolate - tend to perform well. Could entertainment subscriptions be our newest version of “escapism chocolate”?
Truly understanding your customer base provides you with the opportunity to not only successfully grow your business but get ahead of competitors too. One of the most effective ways of doing this is through market…
When it comes to luxury cars, a brand’s emblem is more than just a badge - it's a symbol of prestige, performance, and heritage. So, when Jaguar recently unveiled its latest rebrand , it wasn’t just the logo that…
What is market research? Market research is a crucial process that many businesses use to gather, analyse, and interpret data about their market environment.
AI generated imagery is on the rise, but how good are we at distinguishing between a traditional photograph and one created by AI? Our recent study reveals some interesting insights into our perceptions and the reality…
Get to know Phu, our Insights Director and expert in uncovering the "why" behind consumer behaviour. From Disney beginnings to navigating diverse global markets, Phu brings a unique blend of curiosity, analytical…
In market research, customer segmentation is more than just a set of statistics or charts - it's the art of bringing people together based on shared motivations, values, and behaviours. For us as a market research…