Jet2’s slogan “Nothing beats a Jet2 holiday” which first launched in December 2022 was originally intended to make you think of carefree sunshine and idyllic escapes. But this summer, something unexpected happened.
In 2025, there's no denying that media consumption is at an all-time high. Yet, many brands and content creators are still measuring success using old metrics: hours watched, clicks, reach.
A recent article by LBBOnline exploring the missteps of FIFA’s new Club World Cup offered an insightful view into how even the biggest brands can get it wrong when they forget their audience. The event may have been…
Every year, the same thing happens. A heatwave is forecast, temperatures soar, and consumers rush to the shops or online to get their hands on summer essentials.
If you’ve been anywhere near TikTok, Instagram or even a recent UK arena, you might have noticed thousands of fans donning bald caps, aviator sunglasses and suits; all emulating the one and only Mr Worldwide – Pitbull.…
In B2B sales, guesswork doesn’t always cut it. The strongest sales teams aren’t just persuasive, they know their audience inside out.
In the retail industry, understanding and catering to the specific needs of different consumer segments is crucial for building a successful brand. Brands that adopt a one-size-fits-all approach often find themselves…
You’ve identified that your business could benefit from a customer segmentation, congratulations on taking the first step to more effective marketing campaigns and better resource allocation! However, it is all too easy…
Guest writer Dakota Murphey The field of search is undergoing its most dramatic transformation in recent years. AI (artificial intelligence) is finding itself increasingly intertwined within search, and businesses and…