In the retail industry, understanding and catering to the specific needs of different consumer segments is crucial for building a successful brand. Brands that adopt a one-size-fits-all approach often find themselves…
You’ve identified that your business could benefit from a customer segmentation, congratulations on taking the first step to more effective marketing campaigns and better resource allocation! However, it is all too easy…
Guest writer Dakota Murphey The field of search is undergoing its most dramatic transformation in recent years. AI (artificial intelligence) is finding itself increasingly intertwined within search, and businesses and…
Even if you know your market well, it’s easy to miss things. Most businesses have a general idea of who their customers are – but when it comes to driving real growth, the broad picture sometimes isn’t enough.
If you’re a parent in the UK right now, you probably tuned into BBC’s latest Panorama about the baby food scandal. With the vast majority of parents of children aged 0-3 (92%) claiming to use commercial baby and toddler…
When it comes to financial services, one size rarely fits all. Consumers come with a wide range of attitudes, habits and expectations – especially when it comes to how they manage their money.
The global economy is feeling the ripple effects of US tariffs, with the UK automotive sector among those caught in the storm. The long-term ramifications of the proposed 25% tariff on car imports from the UK to the US…
The global influencer marketing market is expected to reach a record $33bn in 2025 , having already tripled in size since 2025. Major players are doubling down: Unilever’s new CEO, Fernando Fernandez, recently announced…
When planning to conduct a market research project, one of the first questions people often face is whether to use quantitative or qualitative research methods, or perhaps a mix of both. Understanding the core…