When planning to conduct a market research project, one of the first questions people often face is whether to use quantitative or qualitative research methods, or perhaps a mix of both. Understanding the core…
Whether you’re steering a B2C or B2B company, knowing how your brand is perceived against the backdrop of stiff competition is critical. That's why we’ve compiled a comprehensive guide to brand tracking, designed to help…
Whether your brand is operating within a B2B or B2C space, maintaining an edge over competitors is crucial, and understanding your brand's market position through brand tracking is the best way to get ahead. At Clusters…
Once the lively epicentre of every town and city, the UK high street has fallen on harder times. Rising costs of maintaining a retail space, combined with changing consumer habits and preferences has left many premises…
Having an in-depth understanding of consumer behaviour and market dynamics is essential for any retail brand, whether you’re looking to grow share, expand into a new vertical, or simply focus on customer retention.…
Get to know Phu, our Insights Director and expert in uncovering the "why" behind consumer behaviour. From Disney beginnings to navigating diverse global markets, Phu brings a unique blend of curiosity, analytical…
Apple’s iconic “ There’s an app for that ” campaign positioned the iPhone as a gateway to endless possibilities through apps. Though now 15 years old, this idea hasn’t aged for brands – but for many consumers, it has.
Rising inflation is creating increased levels of polarisation between high and low incomes, affecting consumer confidence and the way we shop. Purchasing habits, needs and priorities are shifting, dividing the consumer…
Over the past year, the phrase ‘cost-of-living crisis’ has become prevalent in the media. The rapid increase in prices of food, energy and other essentials has resulted in significantly reduced disposable income that…