If you’ve walked past your local WHSmith recently, you might have spotted a new name above the door: TGJones. Naturally, customers are now left wondering: “Who exactly is TG Jones, and what’s he got to do with my meal…
As the new year begins, one thing you can depend on is that people across the UK are resolving to lead healthier lifestyles. For many, this resolution also includes the intention to lose weight.
In recent years, social media has undergone a notable shift in user preferences, moving away from polished, aspirational content to favour more humorous and authentic styles. This transition reflects broader cultural and…
With over a quarter of UK employees (28%) using ChatGPT or similar generative AI at work, this technological advancement is sparking both excitement and debate in the corporate world. Is ChatGPT an essential productivity…
A robust social media strategy can help sports teams, athletes, and associated brands connect directly with fans and turn following sports into a more interactive experience. Our recent market research study shows that…
Over the past few years, the use of artificial intelligence has rapidly shifted from a futuristic concept to a routine part of our everyday lives, putting generative AI in the hands of regular people. Just last year, the…
As the school summer holidays draw to a close, parents across the UK reflect on the activities that kept their children entertained and engaged over the six-week break. With nearly half of all UK households including at…
Our 2024 Sustainability infographic explores consumer behaviour regarding sustainability and offers insights into how brands can strategically position themselves in response to escalating environmental concerns. Some…
Triggered by the accelerated rise of new technologies, digitisation, automation and the emergence of new business models as a result of changing consumer preferences, the automotive industry is being revolutionised.…