Clusters supported Turner in transforming a time-intensive monthly reporting process into a faster, more scalable and insight-driven system. By automating complex multi-market TV and online performance reporting, the project enabled the research team to move away from manual data handling and focus on analysis and decision support.
Clusters supported Discovery Poland through audience segmentation projects designed to strengthen portfolio strategy and support key commercial decisions. By building a deeper understanding of viewer behaviour across factual, lifestyle and sports channels, the work enabled Discovery Poland to optimise channel positioning, launch new networks with confidence, and avoid audience cannibalisation. The segmentation became a strategic tool informing programming, marketing and rebranding decisions, while also helping to provide a clear, evidence-based narrative in negotiations with cable providers. The outcome was stronger portfolio targeting and improved alignment with priority commercial audiences.
FWD entered the Asian insurance market as a bold challenger brand, initially launching in Hong Kong, Macau and Thailand with a clear ambition to change how people think and feel about insurance.