Product Development Research

Learn what people really think with product development research

Launching any new product or service takes a leap of faith. What people may have previously had an appetite for is no guarantee of a good reception of something new, no matter how similar they appear.

For all the time, effort and money invested in designing a new product, it is difficult to accurately determine whether it will deliver value. As thoroughly tested and thought through as it may be at the design stage, there is no substitute for use by real people.

With customers able to share opinions on their purchases more easily than ever before, it is crucial to make sure that a product meets their expectations. Online reviews are readily accessible, and people rarely purchase a product without researching other people’s experience of it — something that takes just seconds.

This is why new product development research is so important. It reveals flaws in your product at an early prototype stage, informing your decisions on how to refine and hone its design to make sure it fulfils its purpose in the way it needs to.

There are many questions to answer when developing a new product, such as:

• Is there sufficient appetite for this product?
• Can the product be used for its intended function without problems?
• Does the product successfully appeal to its market?
• Is the product ergonomic and robust enough for repeated use and storage?
• Where can the product’s key market be found?

For answers to these questions, get in touch with Clusters to find out about product development research, which can be tailored to your specific needs and can be viewed in person or virtually.