Why You Need Audience Research
If you want your TV and media production to reach its full potential, you need to be sure you’re broadcasting the right content. It’s about delivering TV channels, packages and schedules which resonate with the right audiences. Approaching your strategy with goals that are too broad or similar to your competitors’ can result in a low return-on-investment, so it is important to draw on data based on the size and demographic of your network’s audience.
Discovery Poland wanted to gain a better understanding of its audience in order to optimise its portfolio as part of plans to buy new channels that were outside its usual genres. The team appointed Clusters to run an audience segmentation to help provide a better definition and understanding of its core audiences.
TV audience segmentation
Using analysis tools including our price and proposition testing service, we define exactly where your best opportunities lie. This includes identifying the common pain points of different members of your audience and exploring what their unmet needs are.
We also tell you what pricing structures will appeal most to your audience and which competitors are the most vulnerable. This allows you to aggressively target your activity in specific areas.
As TV and media specialists, we know the industry inside and out and can work with you and your existing data to optimise your portfolio and develop franchise and content growth opportunities.
Using hard data, we can work with you to:
- Develop a clear understanding of your audience through precision targeting.
- Expand your portfolio by opening up new channel opportunities.
- Build franchises by aligning your efforts to the right audience.
- Grow by taking market share from your competitors, rather than cannibalizing your own content.
- Track and measure your progress and adjust your goals to ensure continuous improvement.
- Support understaffed research teams or to provide temporary cover.
As a result, TV audience segmentation will help you achieve a quicker return on the time, money and effort you invest.
For more information call us on +44(0) 20 3950 6624 or email firstname.lastname@example.org and let us know your specific requirements.
Companies we’ve helped grow
WHY WORK WITH US?
We'll give you more accurate insights
We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.
We'll keep the focus on people
While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.
We'll make it easy to take action
Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.