While broader market research will help you understand more generally what your customers want from you and what factors motivate them to buy, our customer journey mapping helps you understand exactly what’s important to your customers at each particular stage of their journey with your brand. That means you can see the detail of where people drop off and, more importantly, discover why.
We can also incorporate our bespoke audience analysis tool, HuPa, to help us see the differences between your customer segments – as the barriers to buying may be very different for each group. For some people it will be seeing the same product cheaper somewhere else, some might feel the order process is too complicated, and others might be turned off by a key piece of messaging.
Whatever the barriers are, understanding them is the key to overcoming them.