In the competitive world of higher education and professional bodies, you need to be sure you’re focusing your time and attention in the right places. It’s about targeting your sales and marketing activity towards a new (or existing) audience who would be most interested in your offering. Working towards goals that are too broad or similar to your competitors’ can result in a low return-on-investment, so it is important to draw on data based on the size and demographic of your potential students or members.
The Institute of Directors wanted to look into how they could grow their business and attract new members. They’d devised three membership packages and wanted to discover how attractive these different membership options were, and whether they needed refining.
Price & Proposition Testing
Using analysis tools including our price and proposition testing service, we define exactly where your best opportunities lie. This includes identifying the common pain points of different members of your audience and exploring what their unmet needs are.
We also tell you what pricing structures will appeal most to your audience and which competitors are the most vulnerable. This allows you to aggressively target your activity in specific areas.
With our previous experience, we know the industry inside and out. We can work with you and your existing data to optimise your database of students or members and develop growth opportunities.
Using hard data, we can work with you to:
- Develop a clear understanding of your audience through precision targeting.
- Get a clearer idea of the demographics of your most profitable members/students.
- Attract more students/members by aligning your efforts to the right audience.
- Grow by taking market share from your competitors, rather than cannibalizing your own content.
- Track and measure your progress and adjust your goals to ensure continuous improvement.
- Support understaffed research teams, or provide temporary cover.
As a result, price and proposition testing will help you achieve a quicker return on the time, money and effort you invest.
For more information call us on +44(0) 20 3950 6624 or email email@example.com and let us know your specific requirements.
Companies we’ve helped grow
WHY WORK WITH US?
We'll give you more accurate insights
We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.
We'll keep the focus on people
While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.
We'll make it easy to take action
Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.