Creating a new digital offering, whether it’s a new app or website, can be a huge investment that takes a lot of time and budget to perfect. If you want it to be a success, you need to make sure it’s targeted at the right audience and tailored to suit their needs and solve their problems.
Unlike traditional products, with an app you don’t want to just encourage initial downloads or visits, but continually update your offering to keep people invested and continuing to use it. This is especially important if your digital offering is part of a physical product duo – where both products should work in tandem.
Website & App Usability Testing
Our usability testing process records all user interactions, which we analyse to find any common points of friction found by those using the app or website. Running these tests among different demographics helps uncover alternate pain points which might otherwise go unnoticed, and is especially effective when combined with in depth consumer insights to discover how to reach and engage with potential users.
Robust Insights to Aid Digital Design
Our quantitative consumer research taps into user needs, and tests messaging & brand work, ensuring we have a go to market strategy that resonates with the widest number of people.
Gathering hard data, we can work with you to provide:
- A clear understanding of consumers in your target audience: including (but not restricted to): website/app appeal, needs, current behaviour, attitudes & influencers
- Recommendations on key features to integrate into your offering, based on the needs of your target audience
- Validation checks for the chosen brand direction or general look and feel
- Recommendations for messaging, tone of voice, and communication channels
As a result, we can help you achieve a more successful app/website launch, maintain regular users, and drive greater return on investment.
For more information call us on +44(0) 20 3950 6624 or email firstname.lastname@example.org and let us know your specific requirements.
Companies we’ve helped grow
WHY WORK WITH US?
We'll give you more accurate insights
We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.
We'll keep the focus on people
While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.
We'll make it easy to take action
Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.