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Customer Segmentation: How to Segment Your Audience

Customer Segmentation: How to Segment Your Audience

Green is the New Black: Exploring Consumer Choices in a Climate Conscious Era

Green is the New Black: Exploring Consumer Choices in a Climate Conscious Era

Netflix and Thrill: Winning the Streaming Wars in 2024

Netflix and Thrill: Winning the Streaming Wars in 2024

Exploring the Impact of Generative AI in Education

Exploring the Impact of Generative AI in Education

The Impact of Inflation on Consumer Health & Fitness

The Impact of Inflation on Consumer Health & Fitness

Exploring the Evolution of the Health & Wellness Industry

Exploring the Evolution of the Health & Wellness Industry

What is Social Commerce and How is it Redefining the World of Retail?

What is Social Commerce and How is it Redefining the World of Retail?

How can digital innovations enhance in-store shopping experiences?

How can digital innovations enhance in-store shopping experiences?

How should retail brands respond to the cost-of-living crisis?

How should retail brands respond to the cost-of-living crisis?

What can automotive market research tell us about age demographics?

What can automotive market research tell us about age demographics?

How has the automotive industry changed in recent years?

How has the automotive industry changed in recent years?

How can the travel industry become more sustainable?

How can the travel industry become more sustainable?

Segmenting Travel Audiences: Understanding Your Customers

Segmenting Travel Audiences: Understanding Your Customers

How has COVID-19 & the cost of living crisis affected the travel industry?

How has COVID-19 & the cost of living crisis affected the travel industry?

Exploring The Business Landscape With Market Mapping

Exploring The Business Landscape With Market Mapping

The Importance of Customer Segmentation

The Importance of Customer Segmentation

How to attract new members to an association

How to attract new members to an association

How to Increase Student Enrolment With Segmentation and Improved Targeting Techniques

How to Increase Student Enrolment With Segmentation and Improved Targeting Techniques

Data science for business: How can it support your marketing strategy

Data science for business: How can it support your marketing strategy

Why big data fails to provide big insights

Why big data fails to provide big insights

The importance of advertising research

The importance of advertising research

Getting started on customer segmentation

Getting started on customer segmentation

What’s it like working for a market research agency in London?

What’s it like working for a market research agency in London?

How can a breakaway political party succeed in the UK?

How can a breakaway political party succeed in the UK?

Quantitative Research Methods For 2019

Quantitative Research Methods For 2019

Tracking studies in market research

Tracking studies in market research

Those who hand out the highest number of recommendations are the least influential

Those who hand out the highest number of recommendations are the least influential

Segmentation agency: how to pick the right one?

Segmentation agency: how to pick the right one?

Segmentation: telling you what demographics can’t

Segmentation: telling you what demographics can’t

TV viewers prefer to watch alone

TV viewers prefer to watch alone

What you need to know about our changing TV habits

What you need to know about our changing TV habits

Who’s watching The Walking Dead anyway?

Who’s watching The Walking Dead anyway?

How to create a disruptive business strategy

How to create a disruptive business strategy

How your sales team can use segmentation

How your sales team can use segmentation

Companies we’ve helped grow

vision-express
bbc
quikfit
discovery-network
rnib

WHY CHOOSE US AS YOUR MARKET RESEARCH AGENCY?

We'll give you more accurate insights

We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.

We'll keep the focus on people

While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.

We'll make it easy to take action

Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.

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