Quantitative Market Research

qualitative research




Make data-driven decisions with quantitative research

While qualitative research dives deeply into understanding thoughts and emotions, quantitative research quantifies data, transforming observations into numerical form for accurate analysis and forecasting.

At Clusters, we provide quantitative market research services designed to enhance your understanding of your audience’s attitudes and behaviours on a large scale. By integrating this with qualitative market research, we offer a comprehensive insight — combining in-depth understanding with robust analytics from a substantial respondent base.

Want to learn more about your audience? Contact Clusters to learn more about our range of qualitative and quantitative research services.

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As insight experts, we meticulously select the most appropriate methodology for each project, employing our diverse range of quantitative research methods and techniques.

Market sizing

We use several techniques to evaluate the size of a market. Taking a top-down approach we start with a large market size and progressively narrow it down based on relevant factors, utilising secondary research such as industry reports or government data.

Alternatively, there’s the Bottom-Up Approach – aggregating data from individual customers or segments to estimate overall market size, utilising primary research such as surveys, interviews or focus groups.

Alongside this, we employ market sizing models including Total Addressable Market (TAM), Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM).

Online surveys

We design online surveys to gather robust real-time data samples from the UK and international markets for your business. These surveys can incorporate audio, visual or video stimuli and are compatible with mobile devices. We can also target more than one group in a single survey to maximise effectiveness, ensuring that the results we deliver are insightful and meaningful for marketing professionals.

Cross-tabulation, data modelling and statistical analysis then helps us to gather key insights from a data set – providing your business with the insights you need to make data-driven decisions.

Combining data for maximum results

We utilise the extensive expertise across our agency to design specific and strategic tactical plans for your business. By taking into account the wider market and competitive landscape, we deliver actionable recommendations that will positively impact business results.

Our experts combine primary research data with other data sources, leveraging a comprehensive range of data and research to scope out different markets. We also take additional steps to validate our assumptions and estimations to ensure they’re robust and in line with industry projections.

We can support our quantitative research projects with market and cultural insights to understand how consumer behaviours are changing these landscapes.

Why choose Clusters for quantitative research?

  • All of our services are based on proprietary analytic approaches and algorithms which we believe deliver sharper, more accurate and actionable insights for our clients, to help drive business growth.
  • The proof is in our client relationships. The majority of our clients have worked with us on multiple projects, across multiple teams, meaning we build long and meaningful relationships with them. We’ve worked with our longest-standing client for over 14 years.
  • Our proprietary AI algorithms are rigorous and objective, delivering results with over 95% accuracy.
  • We employ a rigorous set of data relevance techniques to ensure that we’re getting the right data and therefore, the right answers.
  • All of our projects are bespoke: tailored to fit our client’s needs, business objectives, timelines and budgets.
  • Our outputs are also designed specifically for each client and can be adapted to your specifications

Expert quantitative and qualitative research

Combining quantitative and qualitative research offers a comprehensive view of your audience’s actions and the motivations behind them. Qualitative research allows you to test and deeply understand a hypothesis, which you can then expand upon and validate by collecting robust statistical data through quantitative analysis.

Clusters delivers both qualitative and quantitative market research services, equipping your brand with the essential insights to progress. Contact our team today to discover how we can help.

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Find out more about how our insights could help your business grow



Email us: hello@clustersinsights.com

Call us: +44(0) 20 3950 6624

Find us: 85 Great Portland Street, First Floor, London, W1W 7LT

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