Brand Tracking
Stay ahead with smarter brand tracking
Even the strongest brands can’t afford to take their reputation for granted. Perceptions shift, competitors evolve, and what worked yesterday may not resonate tomorrow. That’s why ongoing brand tracking is essential – helping you stay in tune with how consumers see your brand and where you stand versus your competitors.
As a leading brand tracking agency, we go beyond the numbers to uncover what really shapes brand perception. Through a blend of regular consumer surveys, using both open and closed responses, and long-term trend analysis, we track awareness, attitudes, and emotional connections to your brand. Whether over months or years, we help you measure what matters, from trust and value for money to product quality and customer sentiment.
We won’t just show you where you stand today; we’ll help you understand why. We assess the impact of recent campaigns, media coverage, and industry trends on consumer opinion. And crucially, we benchmark your brand against the competition, uncovering opportunities to strengthen your position.
Armed with both current and potential customer insights, our brand tracking analysis helps you foster loyalty, win back lapsed customers, and attract new business.
Why do you need a brand tracking agency?
Setting up and implementing your own brand tracking surveys can be challenging and time consuming for your business. Perhaps more significantly, the data you get back might not be accurate or particularly helpful if you don’t know exactly what you should be measuring, or how to measure it. This is where a professional and experienced brand tracking agency such as Clusters can help.
We provide you with the insights you need to grow and continuously improve your brand. With years of experience successfully carrying out brand tracking for companies of all sizes and types, our team has the expertise to ensure your brand remains one step ahead.
At Clusters we understand that each brand is unique, which is reflected in our bespoke approach to every project. We tailor our brand tracking service to meet each client’s particular needs. This means that we will measure and report on what is important to your brand, and provide you with the data you need to support your marketing efforts.
We also provide an ad tracking service, to determine the success of your advertising strategies and whether you’re reaching the right audience.
Brand tracking agency FAQs
How can hiring a brand tracking agency help my business?
Listening to consumers’ perceptions of your brand is essential for improving the overall performance of your business. It can help you to make informed decisions to increase sales, deliver greater return on marketing investment, and win market share.
As a leading brand tracking agency, we can help you do this by gathering consumer feedback, analysing the data and identifying what matters to both potential and current customers. Our brand tracking service also extends to keeping an eye on your competitors and uncovering new opportunities to make your business excel in the market.
At Clusters we gather both quantitative and qualitative data from your market, in order to continuously assess your brand’s health and adapt your marketing strategies accordingly.
Why should I choose Clusters for my brand tracking?
When choosing a brand tracking agency, look for a company that has a proven track record of providing useful tracking insights to forecast the future and help businesses grow. At Clusters, we have helped our clients make improvements based on their customers’ perception of their brand and competitors.
Discover how we helped UK’s leading optician Vision Express to track their audiences’ opinions in order to implement the right strategies accordingly.
What measures help determine my brand health?
At Clusters we value the importance of businesses listening to their customers. Our brand tracking agency uses the following KPIs to analyse client progress and determine which effective strategies to implement:
- Brand Awareness
- Satisfaction
- Value For Money
- Trust
- Likelihood Of Recommending To Others (NPS)
- Post Sale Experience And Perception
- Brand Values
- Advertising Effectiveness
How are brand tracking tools useful?
Discover HuPa, our purpose-built customer-segmentation tool which not only allows you to group your audience based on similar attributes, but also gain insight on how these groups view your brand. At our brand tracking agency you’ll be able to determine which groups provide the strongest opportunities and which require more investment.
With data from both existing and potential customers, our brand health analysis helps you keep people loyal, win back lapsed customers, and gain new business.
WORK WE’VE DONE
Advertising & brand opinion tracking study – Vision Express
In a competitive market, Vision Express needed reliable ongoing insight into customer perceptions. Since 2010, Clusters has run a regular brand and advertising tracking study.
Think our brand tracking work sounds like just what you need?
We’d love to talk with you about how our insights could help your business grow.
GET IN TOUCH
Email us: hello@clustersinsights.com
Call us: +44(0) 20 3950 6624
Find us: 85 Great Portland Street, First Floor, London, W1W 7LT
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